Who We Are

About Us

Our eating habits and our lifestyles affect our mood and our energy levels. We become what we eat! Nutritional imbalances and deficiencies weaken the immune system; interfere with the metabolism and accelerate aging.

Our knowledge of time-tested herbal remedies, and our thirty years’ experience of the pharmaceutical sciences, enables us to produce world class herbal remedies and dietary supplements.

We are dedicated to make this world a happy and a healthy place.

We are associated with Highnoon Laboratories Ltd. Highnoon has been successfully operating in the healthcare industry since 1984. Some of Highnoon’s leading brands are Combivair, Kestine, Tagipmet and Loprin.

Route2Health® is a rapidly expanding brand with presence in Canada, UAE, and a state-of-the-art manufacturing facility in Lahore, Pakistan. This facility of Route2Health® is Asia’s 1st USP accredited dietary supplement facility.

We partner with leading distributors to currently operate in 12 countries. Our alliances with leading pharmaceutical and herbal companies of the world such as Abbott, Engelhard Arzneimittel GmbH & Co. and Himalaya enriches our experience.

Our mission

Our Credo

Harnessing the power of nature to support generations of happy and healthy people around the world. We promote health and wellbeing through carefully designed nutraceutical products for today’s lifestyle.

Your body is your home

Poor eating habits sustained over longer periods of time cause mind and body to malfunction.

Dietary supplements restore the nutritional imbalance and strengthen the immune system to fight viruses and infections. Herbal remedies on the other hand, provide curative and symptomatic relief.

Nature has it all

Nature has been the only source of nourishment for life. Nutraceutical, a combination of two words ‘nutrient’ and ‘pharmaceutical’ has been used since 1989 for a new range of products that utilize plants, fruits, and vegetables to cure and prevent disease.

What matters to us?

Health matters! With our knowledge of the herbal cures, the modern medicine, and the pharmaceutical sciences, we formulate specialized products that provide health and wellness to the young and old alike.

This is how we do it

Daring to follow our credo, unafraid to venture into the unknown, we are in a constant state of evolution through innovation. We never accept anything less than our absolute best for all of our products.

By carefully managing our environment and our processes, we consistently offer our customers the best range of products, made with manufacturing technologies and business practices to ensure efficacy and safety.