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March 1, 2020
Top Vitamin and Supplement Trends

In recent years, health and fitness has become a big trend, especially when it comes to dietary supplements. However, we all have become more aware about our health and wellness, while living through the COVID-19 pandemic.  As the pandemic led to dramatic changes in our day-to-day lives, people are more focused on improving their health.

This trajectory is expected to continue into 2021, with many people looking to support their health through supplements. That being said, following few supplement trends are topping the list.

Stress SOS

2020 was filled with stressful, life-changing experiences that led to an increase in mental health issues and stress across all age groups. As a result, many people are now turning to supplements to support their mental wellbeing.

Ingredients like magnesium, B-complex vitamins, melatonin, chamomile, and cannabidiol (CBD) have become more popular, as they are linked to better sleep and lower levels of stress and anxiety.

Moreover, Ayurvedic herbs such as Ashwagandha (Withania somnifera) and Ginkgo biloba are gaining popularity as they may lower anxiety, cortisol levels, mild depressive symptoms and enhance overall mental well-being.

Beauty support

Beauty and skin care supplements are also expected to grow significantly this year. Be it a scoop of collagen in a smoothie, Biotin (vitamin B7) supplements or a pinch of turmeric on a salad, treating skin issues from the inside out will be a growing priority.

Immune health

The COVID-19 pandemic taught us all to prioritize our health. This led to an increase in consumers seeking out immune-supporting supplements. This trend continues in 2021 as people are opting for supplements with ingredients like zinc, B complex vitamins, and vitamins C and D, as well as alternative health remedies like elderberry, cranberry, echinacea, turmeric, and ginger.

Vitamin D

Vitamin D continues to lead the charge as the top nutrient for overall health. It plays an important role in boosting immunity, mental well-being, bone, and skin health, and protecting against chronic diseases.

Supplement experiences & convenience

As people are moving towards a healthier lifestyle, consumers are looking for convenient and enjoyable experiences with supplements. Hence due to this growing trend, companies are expected to create products that fit seamlessly into their daily routine and the rapidly evolving lifestyle.

Health-savvy consumers

Consumers are becoming increasingly knowledgeable about their own health needs and at the same time, they’re growing tired of misleading or false health claims. As the trend of becoming more health savvy is on rise, companies are expected to be transparent and honest about their products, disclosing not only their ingredients but also their efficacy, safety, and possible side effects.

While these trends are exciting and much talked about after the life changing pandemic, it is important to take care of your physical and mental well-being.

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